The technology matters. Understanding the work matters more.
OpSmith was created around a simple idea: most businesses do not need more AI noise. They need someone who can understand how work actually moves, identify what is worth changing and build a system people can trust.
Operational experience with a builder’s mindset.
Terry is the former Head of SEO at First Rank and AI Process Innovator.
The work was not one isolated AI task. It developed across months of process research, system design, implementation, testing and refinement—experience that became the operating foundation for OpSmith.
Understand how people find the business—and how the business fulfills the promise.
Leading SEO work required more than rankings. It meant understanding customer intent, the systems behind delivery and the internal processes that determine whether growth becomes useful business.
Follow the real customer and operating journey
Look beyond a task list to understand the information, people, tools and handoffs that shape the final outcome.
Build and test across the complete process
Connect customer-facing experiences with quoting, records, follow-up and the human decisions that keep the result trustworthy.
Refine the system through real use
Months of development reveal exceptions and business rules that a one-off automation task or generic template will miss.
A months-long customer journey became one connected operating system.
Terry developed a custom house-wrap visualizer, instant quote flow and automated follow-up sequence for a building-material supplier—removing hours of repeated sales preparation while keeping the final human conversation in place.
Read the full case studyYou do not need a perfect automation plan.
Bring us the process your team keeps working around. We will help you find the most useful place to start.